Luka x Jordan Brand

Basketball and horse racing may exist in different arenas, but both are built on the same foundation: elite athletes, precision, and performance under pressure. That shared DNA is what brought Horse Kicks together with Luka Dončić and Jordan Brand for a collaboration that crossed sport, culture, and design.

Luka Dončić represents the modern evolution of basketball — fearless, skill-driven, and global in reach. Jordan Brand represents legacy, innovation, and the highest standard in sneaker culture. Horse Kicks entered that space by translating those same values into the equine world, applying sneaker-inspired design to footwear built for elite horses.

The collaboration explored what happens when iconic basketball aesthetics meet equine performance. Drawing from Jordan Brand’s visual language and Luka’s on-court confidence, Horse Kicks reimagined equine footwear as more than functional gear — turning it into a cultural statement rooted in identity, style, and excellence.

This project wasn’t about novelty. It was about alignment. Whether on hardwood or dirt, greatness demands trust in the athlete, attention to detail, and the courage to push beyond convention. By bridging these worlds, Horse Kicks reinforced its mission to elevate equine footwear into the broader cultural conversation.

As Michael Jordan once said:

“Limits, like fears, are often just an illusion.”

This collaboration stands as proof that innovation doesn’t stay in one lane — it runs wherever excellence leads.

‍